The golden rule of real estate has always been: “location, location, location.” However, Coldwell Banker Residential Brokerage in Orange County recognizes that everyone perceives the value of location differently. For example, a young professional in Irvine may place higher value on a home near restaurants, nightlife, shops and services; while a family with two children in Newport Beach may prefer a home near the best schools in their district.
Coldwell Banker Real Estate understands that lifestyle preferences are as varied and nuanced as individual consumers’ needs. Since the company is always at the forefront of technology, we have recently launched a lifestyle search tool on ColdwellBanker.com to help homebuyers intuitively narrow in on communities that fit their criteria and pinpoint the perfect home.
“Most Internet users are accustomed to search engines and transaction sites like Zappos.com, eBay.com and Amazon.com that automatically make suggestions based on buying tastes,” said Mike Fischer, senior vice president of marketing for Coldwell Banker Real Estate. “At their core, real estate sites are search engines and transactional in nature. In that same vein, we wanted to develop an intuitive search tool for ColdwellBanker.com based on lifestyle preferences.”
I invite all Orange County homebuyers to venture over to ColdwellBanker.com to try it out. You can start by simply entering your location and home requirements, or you can peruse Coldwell Banker BlueScape to search for homes by selecting from an array of images. To drill down even further, you can click the small toolbar on the right side of the screen to rate lifestyle factors such as a home near shops and services, public transit, nightlife, art and music venues, good schools, and/or golf courses; whether it’s in a rural or urban area; and whether it matches your price range. Based on those preferences, you’ll see neighborhoods throughout Orange County that meet your criteria, and can search for homes within those areas.
The lifestyle search tool is yet another example of how Coldwell Banker Real Estate is a technology leader and innovator, capable of adapting the real estate golden rule to address the most pressing needs and desires of today’s digitally savvy homebuyers. Since 90 percent of homebuyers start their search online, we are committed to making the home search easier, faster and more intuitive from the beginning. We are not just here to help our clients buy and sell real estate; we are ultimately here to guide them toward the lifestyle of their dreams.