Archive for the ‘Commentary’ Category

Listing Inventory Sees Record Highs

Saturday, June 19th, 2010

What is next for the real estate market considering some of the pressure we are seeing in the stock market and world economies? In every market, good and downturn, we can find the opportunity for a safe investment. That could be interest income preservation or equity long term and short term placement. It appears that the consumer is fleeing to real estate as a safe house position.

 

Listing inventory has climbed to record highs in recent months. As a result, we have seen a run on pent up demand where buyers have been patiently waiting for the right opportunity. Listing inventory was up 44 percent over January 2009 and, in response, new pending sales increased almost 304 percent over month-to-month statistics from March 2010 to April 2010 in Orange County. In fact, this takes the inventory of remaining unsold in April to an almost negative number.

 

Meanwhile, the high-end markets have rebounded. Our thermometer is the secondary market or second/vacation home index. Sales of second or vacation home resorts or areas have seen modest adjustments in the high-end, where 12 months ago there were little to no sales to mention. Twenty percent of the local desert market has been in upper tier real estate with a single home selling for as high as $10 million, sold by the Coldwell Banker Indian Wells office.

 

Contact your local Coldwell Banker sales associate to gather more information about the areas you are researching by visiting www.CaMoves.com and www.OCViewOnline.com.

 

Recent Rash of Earthquakes Signals Time to be Prepared

Saturday, April 24th, 2010

Every now and then I take a break from discussing real estate to focus on some of the other important facets of living in Orange County. While we are blessed with many things – great weather, wonderful events and great communities – we live in an area at risk for earthquakes, brush fires and other natural disasters. And with the recent surge of major earthquakes across the world, there is no better time to become prepared for the next disaster than now.

The Orange County Red Cross recommends every home should have plans in place on how to deal with the various disasters that can strike. According to the Red Cross, part of a disaster plan is to have two emergency kits: one for the home and one for the car. The home kit should be stored in an easily accessible location and placed into a mobile, watertight container such as a wheeled trash barrel. The car kit should be in an easily carried pack, such as a backpack, and each kit should have an identification tag for each person.

The Red Cross suggests the following items for both the home and car kits:

- First aid kit and essential medications.
- Canned food and can opener.
- At least three gallons of water per person.
- Protective clothing, rainwear, and bedding or sleeping bags.
- Battery-powered radio, flashlight and extra batteries.
- Special items for infant, elderly, or disabled family members.
- Written instructions for how to turn off gas, electricity, and water if necessary.
- Keeping essentials, such as a flashlight and sturdy shoes, by your bedside.

To view the complete list and learn more about how to prepare for any potential disaster, visit the Red Cross Web site at www.oc-redcross.org.

Other disaster planning tips include registering for Alert OC, the mass notification system designed to keep Orange County residents and businesses informed of emergencies. Also, contact your city and ask about the Community Emergency Response Team program (CERT) and how you can participate.

Top 5 Reasons to Buy and Sell California Real Estate in 2010

Saturday, January 9th, 2010

While the wonderful celebrations of the holiday season have come to a close and the New Year has arrived, the excitement of the holiday season continues for us. Coldwell Banker is excited about the opportunities 2010 will offer and is looking forward to going beyond the successes we had in 2009. As the real estate market progresses towards stability, we present the top five reasons to buy and sell California real estate in 2010:

#5 – First-time Homebuyers Tax Credit Extension and Expansion The original tax credit helped drive California home sales up in November 2009 and with the credit’s extension and expansion, home sales should continue upward before the credit’s April 30, 2010 expiration2.

#4 – Increase in Statewide Median Home Price Existing single family home prices increased 5.8 percent in November to $304,520 compared with November 2008 at $287,8802. In Orange County, the cities of Laguna Beach and Newport Beach ranked fifth and sixth, respectively, out of ten cities statewide with the highest median home prices, while Lake Forest and Fountain Valley ranked fourth and tenth, respectively, with the greatest median home price increase since November 2008.

#3 – Shorter “On the Market” Time The C.A.R. unsold inventory index fell from 7.1 months to 4.5 months in November 20092.

#2 – Interest Rates Continue to be at All Time Lows Recent reports from Freddie Mac state that interest rates are still near record lows and are very affordable by historical standards3.

#1 – The California Lifestyle From our beaches, mountains and deserts to our urban, suburban and rural communities, California’s diverse landscape, culture and weather make investing in California an easy choice.

In the New Year’s market, buyers and sellers continue to utilize Coldwell Banker for our team of real estate professionals, our industry-leading advertising and our advantageous online marketing, including presence on the number one ranked real estate Web site, Realtor.com1. To start your search for you next home or to find an agent to help sell your home, visit www.OCViewOnline.com and browse our fine properties and meet one of our real estate professionals.

1 “Realtor.com Still No. 1.” Inman News. Friday, December 18, 2009.
http://www.inman.com/news/2009/12/18/realtorcom-still-no-1?page=0%2C0

2  “November Sales and Price Report.” California Association of Realtors.Tuesday, Dec. 22, 2009 http://www.car.org/newsstand/newsreleases/novsalesandprice/

3 “2009 Ends with Mortgage Rates Just Over 5 Percent” Freddie Mac. Thursday, Dec 31, 2009 http://www.freddiemac.com/pmms/release.html

What We are Thankful For

Saturday, December 19th, 2009

 

In a season where everyone is wishing for something, we are thankful for 2009 and the

opportunities we received throughout the year. We are thankful for our great team

of agents, our hard working employees, wonderful clients and the trust they have in our

company to represent their listings. Also, we are thankful that Coldwell Banker does not

need to imagine or dream of building a successful company. Coldwell Banker has sold

trillions of dollars in real estate in the 100+ years we have been in business.

 

We have succeeded despite many severe economic challenges and we will continue to do

so in the future. Our company was designed to meet the challenges of difficult markets

that others are not fully prepared to meet. For this reason you can always rely on

Coldwell Banker to be there as it was in 1906 and will be in 2010. Although the business

has changed, the fundamentals have not. It is a people oriented business and we recognize

that asset, people, as our most important one. Each real estate agent, broker and employee

of our company is appreciated for their efforts. And it is evident by your selection of our

sales associates that we are proudly the best ranked company locally and nationally.

 

In the midst of economic uncertainty, we are very proud as a company both in

Orange County and Coachella Valley of what we accomplished in 2009. As we end

the year, we want to wish each reader, customer, client, landlord and tenant the most

prosperous New Year and the happiest of holidays. Thank you for reading our publication

and for your business in 2009.

 

On behalf of Coldwell Banker, Rick Jenkins and me, Happy Hanukkah, Merry Christmas,

Happy Kwanzaa and a Happy New Year!

Coldwell Banker Ends Another Successful Year

Saturday, December 12th, 2009

As 2009 draws to an end, many of us look back to review our successes and challenges that we faced over the year. And, as I look back, I am pleased by what Coldwell Banker has accomplished this year. While we have had many challenges, our accomplishments have made me proud. Here is a summary of our many achievements:

• Launched the new View magazine that reaches over 250,000 readers in Orange County and the Coachella Valley

• Launched the new OCViewOnline.com

• Launched the digital version of View magazine

• Launched our iPhone and Droid real estate search applications

• Finished a variety of agreements that have our listings fed to over 450 Web sites across the nation

• Launched the Coldwell Banker On Location YouTube Channel

• Ranked highest in customer satisfaction nationwide by J.D. Powers & Associates

• Opened a whole new concept office in Huntington Beach that represent the future of real estate

• Completely remodeled our office in Corona del Mar to match our concept office in Huntington Beach

• Maintained our status as a top real estate brokerage in Orange County and the top brokerage in a variety of cities

• Worked with lenders to establish a process to help streamline the often complicated short sale transaction

• Continued to contribute to charitable organizations such as Court Appointed Special Advocates, American Cancer Society and the Second Harvest Food Bank However, what I am most proud of is our associates and employees who have helped thousands of our neighbors buy or sell their homes this year. Without their contributions, none of our successes would have been possible. I look forward with eagerness as to what 2010 holds for our company and the real estate market. If you want to find out what Coldwell Banker can do for you, visit www.OCViewOnline.com and search for one of our real estate professionals near you.

Coldwell Banker Remains the Market Leader

Saturday, August 15th, 2009

Coldwell Banker Orange County is one of the region’s top brokerages for luxury homes, selling more multimillion dollar properties in the south and central county beach cities than any competitors. Already in 2009 we have outsold every other brokerage in the beach cities, including Newport Beach, Corona del Mar, Newport Coast, Laguna Beach, Dana Point and San Clemente. We have helped consumers buy and sell over 60% more than the next trailing competitor, based on total dollars of homes bought or sold in the first half of the year.

Nearly 1 in 4 homes sold in the south and central county beach cities is listed by Coldwell Banker Residential Brokerage. No other local brokerage can claim the same market share. It is not a coincidence that Coldwell Banker continues to stand as the market leader in Orange County. That’s why J.D Power and Associates has ranked us as number one in customer satisfaction for home sales.. Our unrivaled marketing strategies, innovative use of cutting-edge technology, top-notch customer service and wide variety of additional services all contribute to our position as the consumer’s first choice when it comes time to buy or sell a home.

Anyone can put an ad in the paper and hold an open house. Coldwell Banker does more for you. Our comprehensive marketing plans include advertising your home for sale online, on TV and in our exclusive View magazine. Our professional sales associates are knowledgeable about their local communities, thoroughly trained to handle even the most challenging real estate transactions, and dedicated to helping you buy or sell a home within the time frame and price range you choose.

Don’t settle for second best. Go with the industry’s leading residential real estate broker. There’s a reason buyers and sellers choose us over anyone else. Find out for yourself. Contact your local Coldwell Banker Residential Brokerage office today, and visit us online at www.OCViewOnline.com.

Coldwell Banker Remains the Leader in Luxury Home Sales

Saturday, July 18th, 2009

It is our pleasure to provide our readership in the LA Times, OC Register and Desert Sun the finest in both Orange County and Desert Communities properties. The best compliments we can receive are our readers’ weekly comments regarding the quality and uniqueness of our marketing and advertising. Thank you for your feedback.

Coldwell Banker is leading the way in inventive and creative strategies to sell our customers’ properties. There is no substitute for great marketing and there is no substitute for View. No competitor big or small can supply this kind of quality advertising. For this reason, Coldwell Banker sells more luxury high-end estate homes in Orange County and Desert Communities than any other competitor.

In addition, we have received many compliments from consumers looking for homes to buy, telling us that they enjoy View magazine and have used View to research and follow open house activity both online and in print. Many have purchased properties from both communities, further supporting our marketing efforts and demonstrating to our clients that there is only one way to advertise your home and that is through Coldwell Banker and our View publications.

We know you have a choice in the residential real estate industry. Thank you for supporting Coldwell Banker.

Summer Ushers in a Great Time to Find A New Home

Saturday, June 20th, 2009

Today is the first day of summer. With that date comes vacations, excitement, fun and relaxation. While traveling and fun is a big part of summer, so is finding a new home. In spite of the gloom and doom stories the media continues to report, it is our opinion that the market has hit an all time low and that the opportunity to find special deals will not last forever.

The media looks for the story that will drive the most impact in readership. Good news very seldom meets that expectation. Therefore, it is important that our publication emphasizes the good news occurring in the market. Over the summer, please look to this column to find out what the good news is and how it will affect you.

Don’t wait too long to take advantage of one of the many wonderful opportunities available now. Its’ a good time in real estate. Just call any of our offices today and ask how inventory is reacting to consumer demand. Investors are back into buying and quality homes are moving at an alarming pace with multiple offers. This is truly an exciting time.

And as conditions continue to be favorable to buyers, while home prices and mortgage rates continue to provide good opportunities to qualified buyers, we will likely see continued strength in home sales throughout the year. Take advantage of the chance to move into that new dream home now while you can still be sure to get a great deal. Visit www.
ocviewonline.com
or www.desertviewonline.com to browse our many fine properties and meet one of our dedicated real estate professionals.

.